Yana Barysheva
About me
Lead Principal Staff Director of Product Design Work
End-to-end product designer & strategist

balancing business goals, research, and reality to clarify the path forward

Growing Conversions 5x Through Focused A/B Testing and Rapid Iteration

Impact

Overall conversion rate

1.66% Sept 2024
8.47% April 2025
WattBuy mobile mockup

Helping Users Make Confident Solar Choices with Personalized AI Advice from Sunny

Impact

A first-of-its-kind tool that directly addressed previously underserved user needs.

Sunny mobile mockup

Untangling Deregulated Energy: Strategic UX for a Complex Multi-State Enrollment Flow

Impact

Reduced drop offs that could have cost us $200,000 in lost LTV.

WattBuy mobile mockup WattBuy mobile mockup WattBuy mobile mockup