End-to-end product designer & strategist
balancing business goals, research, and reality to clarify the path forward
Growing Conversions 5x Through Focused A/B Testing and Rapid Iteration
Impact
Overall conversion rate
1.66%
Sept 2024
8.47%
April 2025
Helping Users Make Confident Solar Choices with Personalized AI Advice from Sunny
Impact
A first-of-its-kind tool that directly addressed previously underserved user needs.
Untangling Deregulated Energy: Strategic UX for a Complex Multi-State Enrollment Flow
Impact
Reduced drop offs that could have cost us $200,000 in lost LTV.
