Yana Barysheva

Director of Design | Product Strategy

Full-stack hard skills

I’ve always enjoyed roles in which I could own the product design process from start to finish: from conceptualization to user research to UI design. Illustration (I’m an artist) and copywriting (my degree is in writing), too. I’m not far removed from these skills or the tools they require.

Product strategy & vision

I genuinely enjoy the challenge of balancing user needs, business requirements, the technical reality, moral considerations, and a bit of intuition to determine what we should build, how we should build it, and how we can convince people to use it.

A people person

It comes in handy when you need to talk to users about their pain points, collaborate with colleagues, mentor and help your team grow, create a jolly atmosphere at company outings, represent the company at conferences, and so much more.

A few case studies

Non-Work Projects

Art

Drawing, painting, illustation, printmaking. Mostly concerning faces, people, the human condition, and my cat.


View on Instagram

Kurochka Gifts

Goods and gifts – t-shirts, prints, home decor, and more – inspired by Russian & Ukrainian culture. Co-founded with my mom, Ellen.


kurochkagifts.com

More Than Borsch

A book of Russian & Ukrainian recipes, culinary history, foodie literature, and other tidbits. Co-authored with the very same mother, Ellen.


morethanborsch.com